Mulino Ottino.
Naming / Brand Identity / Graphics.
Year:
2020.
ITA Un caro amico ed un mulino di famiglia diventati una storia di successo.
Dal naming fino ai cartellini per punti vendita d’eccellenza (ma anche per la gdo) gli sforzi progettuali sono stati concentrati nel raccontare i valori di grande qualità e passione artigiana nel riscoprire farine e grani antichi da portare tutti i giorni in tavola e nelle cucine dei migliori panifici e ristoranti.
ENG This is the story of a dear friend of mine and a family mill, which turned into a success story.
I had the chance to support this project from the very beginning, from the naming to the tags for the points of sale and for the large-scale retail trade, all characterized by the desire of selling products of excellence.
The goal was to communicate the values that mark the journey of this family, moved by the research of high-quality raw materials and artisan passion in rediscovering ancient flours and grains, bringing them to our table and in the best bakeries and restaurant kitchens.
FRA Un ami précieux et un moulin familial devenu une histoire de réussite.
Depuis le naming jusqu’aux écriteaux pour des points de vente d’excellence (et également pour la grande distribution), les efforts investis dans le projet ont été concentrés dans le fait de narrer le récit de valeurs de grande qualité et de passion artisanale pour le redécouverte de farines et de grains anciens, à apporter chaque jour à table et dans les cuisines des meilleures boulangeries et restaurants.
